Etisalat x CIFF: the stories that movies tell us.

Addressing Crucial Topics with Compassion and Clarity

We all love films! Films take us through a roller coaster of emotions: love, horror, drama, rom-coms, and others. In this film, we wanted to feature the different films (notice their names and the reference to Etisalat products), and go through a journey of imagination as these films come to life and come watch Etisalat TV with the viewers in their living room.

The challenge of this concept is that we pitched it to Etisalat, got the approval, prepared for the shoot, got Hamid El Shaeri to sing it, and aired it at Cairo International Film Festival’s opening ceremony and on all platforms - in only 8 days.